According to a recent study from National Association of Realtors social has become integral to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings:
77% of realtors actively use social media for real estate in some way, shape or form
47% of real estate businesses note that social media results in the highest quality leads versus other sources
99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)